Personal Injury Law Firm

A personal injury law firm with multiple locations was unsatisfied with the quantity and cost of leads being generated by previous PPC efforts. 

Challenge

To reduce the cost-per-lead in an industry with highly competitive and expensive keywords.  The client also wanted to ensure leads were geographically targeted to the appropriate office location. 

Solution

ClikTree built extensive keyword lists by location for mobile and desktop, which, along with tailored bid strategies, helped to reduce the cost per click. 

Results

Reduced cost-per-click (CPC) by 40% and cost-per-lead (CPA) by 50%.   Increased the conversion rate (CONV) by 25%.  The client increased their investment in PPC by 300% based on the strong results achieved early in the campaign. 

2.3% CTR

-50% less CPA

17.5% CONV

 
 

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